So… everyone wants their own brand of t-shirts these days. What few of these people fail to realize is the most basic of all rules.
1. If you can’t fucking design it yourself…Stay the fuck away from starting a line.
2. You can’t be influenced by the recent success of brands like The Hundreds…
I’m digging what hekt says here, I actually had this conversation with someone who asked me for info on starting their own line. I simply told them I’ve never seen you work on anything artistic in your life so how are you going to design your Tee’s? and I’ve been doing this since 2004 and I’m broke. that’s my advice. I don’t care how motivated anyone is because they read Johnny Cupcakes blog and watched the bapes dude sell out. Thousands of people try to do do what we do daily. it takes a real love for the shit to keep doing it for the simple reason that you love doing it.